Gave the team the visual materials to pitch to notable clientele including Harrods with bid documents featuring high-quality visualisations of projects.
PHOTOGRAPHY & VIDEOGRAPHY
Captured lifestyle and product photography for use across marketing materials, social channels, and pitch documents.
UI / UX DESIGN
Designed and maintained company website with regular updates to case studies and new product releases.
PRINT & DIGITAL DESIGN
Created a collection of high-quality materials including brochures, product catalogues, style guides , and building signage.
3D Design
Collaborated with mechanical engineering teams to generate product and lifestyle visuals for new product releases.
ART DIRECTION
Rebranded the business following its acquisition by Future Automation to give the brand its own visual style so it could stand out among competitors.
HARRIET KELSALL BESPOKE JEWELLERY
Photographer & marketing coordinator
Innovated at a senior level of the Marketing team producing all imagery and design work to transition to an online-focused retail experience.
Elevated the look and feel of imagery through self-directed lifestyle and packshot photoshoots/videoshoots of over 5000 bespoke items.
Front end web DESIGN
Responsible for visual presentation of company website, collaborating with an external agency to create engaging, accessible and informative website.
Print & digital strategy
Conceptualised and created quarterly marketing campaigns informed by market research and distibuted across print, digital, and social channels.
MarketING STRATEGY
Established clear target markets using website analytics, social media, and mystery shopping competitors to inform jewellery selections for campaigns.
SOCIAL MEDIA MANAGEMENT
Challenged established social media strategy to target correct demographics based on market research.
in-store & events visual design
Collaborated with visual merchandising teams to create striking tradeshow and in-store large format graphics.
IZABELLE HAMMON
Graphic Designer
Collaborated with a team of 4 designers to create visually distinguished design/marketing materials for events, e-commerce, and quarterly product releases.
Increased efficiency of imaging team by directing photoshoots of products and packaging to generate templates that were simple to manipulate in post-production.
Marketing Collateral
Conceptualised and created a physical product guide for external stakeholders for the first time to gain a physical presence in client workplaces.
Brand Identity
Outlined brand guidelines for Izabelle Hammon and its subsidiaries to maintain clear visual guidelines to ensure consistency across teams and projects.
Packshot Photography
Rephotographed all products to increase visual consistency and quality across website and sales/marketing materials.
Social Media Design
Collaborated with social team to create engaging and thoughtful content that would imcrease engagement with their growing audiences.
Bids & Proposals
Generated engaging project bids and external stakeholder presentations working in close collaboration with company directors.
